Visual identity proposal for a product design competition, created by our UDG colleagues Jovana Milovic and Haris Bajramovic, was selected as an official visual identity and it will be used to represent this year’s competition. Jovana and Haris, UDG graduates from Faculty of Design and Multimedia, are currently on a study visit at Xihua University in Chengdu, China. Product design competition ‘Universities Industrial Design Competition Si Chuan’ is being traditionally organized every year and it includes several thousand student applications from an entire Si Chuan province which has 80 million citizens.